Why You Should Run a Challenge Competition

Why You Should Run a Challenge Competition

Marketing your business can be a challenge. With so many options available, it’s easy to get overwhelmed and unsure which strategy to focus on. One tactic that’s gaining popularity is running challenge competitions. In this blog post, we’ll explore the benefits of challenge competitions and why they may be right for your business.

Increases Engagement

Challenge competitions are designed to encourage engagement and participation from your audience. By setting up a challenge with a specific task or goal, you create a sense of urgency and excitement. When people are excited about something, they are more likely to engage with it. By participating in a challenge competition, people become invested in your brand and feel they are a part of something bigger. This increases brand loyalty and trust, which can lead to future conversions and sales.

Provides Solutions to your Businesses' Problems

Challenge competitions provide businesses with an opportunity to find technological solutions to your businesses’ challenges. By setting up a challenge with a specific prompt or theme, you can encourage participants to submit creative solutions tailored to your specific problems. By showcasing this problem you can encourage others to work together and create a sense of community and encourage others to participate in future challenges.

Creates Brand Awareness

Challenge competitions can be a great way to increase your brand’s exposure. By promoting your challenge on social media platforms, you can reach a wider audience and generate interest in your brand. When people see others participating in your challenge, they become curious and want to learn more. This can lead to increased website traffic, social media followers and ultimately, sales.

Offers Valuable Data

Challenge competitions can provide valuable data for your business. By setting up registration forms or surveys, you can gather information about your participants. This includes demographic information, interests, and preferences. This data can be used to improve your marketing campaigns and target specific audiences.

Encourages Innovation

Finally, challenge competitions encourage innovation and creativity. By setting up a challenge with a specific goal, you encourage participants to think outside the box and come up with unique solutions. This creativity can lead to new products, services, or solutions for your business. Additionally, by showcasing these innovative ideas, you position your brand as a thought leader and industry expert.


Running a challenge competition can be a great way to increase engagement, generate user-generated content, create brand awareness, offer valuable data, and encourage innovation. By taking the time to design and promote a challenge competition, you can create a sense of community around your brand, increase loyalty and trust, and ultimately drive more sales and conversions. So why not give it a try? Your business may just reap the benefits.

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Dr. Johnathan Abir

Startup Representative

CEO @ AD Knight – Understanding where people are for traffic safety

Entrepreneur, innovator, researcher, and engineer with proven success in the industry of multi-disciplinary system development from proof of concept to product delivery. Recognized for innovative and creative R&D work, and management. Passionate about the pursuit of knowledge, technical expertise, and emerging technologies.

Shay Rotman

Business Representative

VP, Business Development and Marketing @ Cognata

With 20 Years of experience in corporate and early stages companies, Shay combined the disciplines of product management with business development, leveraging both to achieve partnerships,
grow business and build marketing strategies

Shay hold a BA in economics and MBA in finance

Prof. Alex Pentland​


Prof. Pentland is the Director of the MIT Connection Science in the Media Lab. Recently declared as one of the “7 most powerful data scientists in the world“ by Forbes. Member of US National Academies, World Economic Forum councils.

Eran Shir​


Eran is currently Nexar’s CEO. He was the entrepreneur in residence at Aleph, VC firm focusing on big-data, crypto-currencies and market disruption. Eran was the senior director and head of the creative innovation center at Yahoo!

Itshak Turgeman​


Itshak Turgeman has led various educational initiatives over the last 15 years. Most recently he acted as the General Director of the Rashi Foundation, one of the largest and most dynamic private foundations in Israel. Prior to his education-related roles, Itshak had a long and acclaimed career in the Israel Defense Forces (IDF). He served in a wide range of positions in the R&D Unit of the Intelligence Corps, as Head of the Department of Production Technology and later as Head of the Security-Society Branch. Itshak has a B.Sc. in Electrical Engineering, an M.A. in Quality Assurance and Reliability, and an MBA.

Dr. Smadar Itskovich


Dr. Smader Itskovich is the Founder and CEO of Israel’s first and only Smart Mobility Living Lab. Based upon MIT’s Living Lab concept and with the support of the IIA – Dr. Itskovich created an Innovation Marketplace for Smart Mobility – based on collaboration, Data Trust and real-life challenges.

Prior to this position, Dr. Itskovich established several award-winning programs in Education and created the Division for Industrial Development in Ashdod Municipality. In addition, she developed the Ashdod Smart Mobility Living Lab, which she later expanded into the Israel Smart Mobility Living Lab.

Dr. Itskovich joined the public sector following a senior management position in the high-tech field. She holds a bachelor’s degree in Business Management, PhD in Economics and Business Management and a LL.M degree.