Terms and conditions

ISMLL leads a smart mobility consortium with the goal of providing a safe digital platform that will enable partner discovery, data sharing and challenges exploration in the field of Smart Mobility.

ISMLL provides general information on this Website for purposes of education and interest.

Important Notice: The Data Platform tab on the Website includes information for use of consortium members and the public – this information is subject to the Data Platform’s Terms and Conditions, and information reviewed and/or downloaded from the Data Platform is subject to license terms as set out with regard to such information.

The following terms and conditions refer to general information and use of the ISMLL Websit at www.israellivinglab.org.il, other than information under the Data Platform tab.


By choosing to use this Website or the Information included herein, you agree to the following terms and conditions:


Use of the information and data contained on this Site is at your sole risk.

ISMLL takes reasonable steps to ensure that Information is accurate and complete.

To the maximum extent allowed by the governing law, ISMLL will not be liable to you for any loss or damage arising from any error, misdescription or omission in the Information and/or from your use or inability to use the information herein. The governing law applicable to this Website is that of the State of Israel.

ISMLL will use its best efforts to ensure that the Website is functional and current, but does not warrant that the servers on which the Website operates and the information (including software) on this Website is free from computer viruses or other harmful defects and it recommends that, prior to using any download file, you carry out an appropriate virus check.

ISMLL does not make any warranty that your use of this Website will be uninterrupted or error-free.

All Information, including text, images, audio and video, are copyright to ISMLL and/or the Consortium members, and must not be distributed, modified, reproduced or used, in whole or in part, without ISMLL’s prior written consent.

In using this Website, you agree that:

You will not use the Website for any purpose that is unlawful or prohibited by these Terms and Conditions;
You will not copy, sell or otherwise exploit for any commercial purpose any part of this Website or the information herein without our prior written consent, which we may refuse in our complete discretion;
You will not try to gain unauthorized access to any part of this Website or to upload to the Website any virus, data, program or information that may corrupt effect adversely the operation of this Website.

A reference to any products, companies and websites on this Website is for information purposes only and should not be taken as an endorsement or recommendation by ISMLL and ISMLL is not responsible for the use of any such products or websites.

If you use a link from this Website to a third party website, you acknowledge that ISMLL has no control over the content of such website and that ISMLL has no responsibility for any transaction arising from your link to a third party website.

Any feedback you provide to ISMLL on this Website shall be non-confidential and ISMLL shall be free to use such information for any purpose subject to this Website’s Privacy Policy.

Dr. Johnathan Abir

Startup Representative

CEO @ AD Knight – Understanding where people are for traffic safety

Entrepreneur, innovator, researcher, and engineer with proven success in the industry of multi-disciplinary system development from proof of concept to product delivery. Recognized for innovative and creative R&D work, and management. Passionate about the pursuit of knowledge, technical expertise, and emerging technologies.

Shay Rotman

Business Representative

VP, Business Development and Marketing @ Cognata

With 20 Years of experience in corporate and early stages companies, Shay combined the disciplines of product management with business development, leveraging both to achieve partnerships,
grow business and build marketing strategies

Shay hold a BA in economics and MBA in finance

Prof. Alex Pentland​


Prof. Pentland is the Director of the MIT Connection Science in the Media Lab. Recently declared as one of the “7 most powerful data scientists in the world“ by Forbes. Member of US National Academies, World Economic Forum councils.

Eran Shir​


Eran is currently Nexar’s CEO. He was the entrepreneur in residence at Aleph, VC firm focusing on big-data, crypto-currencies and market disruption. Eran was the senior director and head of the creative innovation center at Yahoo!

Itshak Turgeman​


Itshak Turgeman has led various educational initiatives over the last 15 years. Most recently he acted as the General Director of the Rashi Foundation, one of the largest and most dynamic private foundations in Israel. Prior to his education-related roles, Itshak had a long and acclaimed career in the Israel Defense Forces (IDF). He served in a wide range of positions in the R&D Unit of the Intelligence Corps, as Head of the Department of Production Technology and later as Head of the Security-Society Branch. Itshak has a B.Sc. in Electrical Engineering, an M.A. in Quality Assurance and Reliability, and an MBA.

Dr. Smadar Itskovich


Dr. Smader Itskovich is the Founder and CEO of Israel’s first and only Smart Mobility Living Lab. Based upon MIT’s Living Lab concept and with the support of the IIA – Dr. Itskovich created an Innovation Marketplace for Smart Mobility – based on collaboration, Data Trust and real-life challenges.

Prior to this position, Dr. Itskovich established several award-winning programs in Education and created the Division for Industrial Development in Ashdod Municipality. In addition, she developed the Ashdod Smart Mobility Living Lab, which she later expanded into the Israel Smart Mobility Living Lab.

Dr. Itskovich joined the public sector following a senior management position in the high-tech field. She holds a bachelor’s degree in Business Management, PhD in Economics and Business Management and a LL.M degree.