Dr. Smadar Itskovich
Dr. Smader Itskovich is the Founder and CEO of Israel’s first and only Smart Mobility Living Lab. Based upon MIT’s Living Lab concept and with the support of the IIA – Dr. Itskovich created an Innovation Marketplace for Smart Mobility – based on collaboration, Data Trust and real-life challenges.
Prior to this position, Dr. Itskovich established several award-winning programs in Education and created the Division for Industrial Development in Ashdod Municipality. In addition, she developed the Ashdod Smart Mobility Living Lab, which she later expanded into the Israel Smart Mobility Living Lab.
Dr. Itskovich joined the public sector following a senior management position in the high-tech field. She holds a bachelor’s degree in Business Management, PhD in Economics and Business Management and a LL.M degree.
