Tel Aviv Vision Zero

Tel Aviv Vision Zero - Project is Currently Underway!

The City of Tel Aviv, known for its forward-thinking approach, is embarking on a groundbreaking initiative to establish a state-of-the-art digital twin. This cutting-edge technology will not only rely on highly detailed (HD) maps but also incorporate real-time data from various sources to create a comprehensive and dynamic replica of the city.

By harnessing the power of this digital twin, Tel Aviv aims to revolutionize the way it understands and analyzes accident-prone areas with a high frequency of incidents. The detailed simulation capabilities will enable city planners and policymakers to explore different scenarios and evaluate their potential impact on road safety. This data-driven approach will provide valuable insights for making informed decisions and implementing targeted measures to enhance the overall safety of the city’s transportation infrastructure.

Moreover, this initiative is not a solo endeavor. Tel Aviv is collaborating with two esteemed consortium members, bringing together expertise from both the public and private sectors. This collaboration will ensure a holistic and multidimensional approach to tackling the challenges of urban road safety. By combining the knowledge and resources of these partners, the city aims to create a safer and more efficient urban environment for its residents and visitors alike.

With this ambitious undertaking, Tel Aviv is poised to set a new standard in urban planning and development. The digital twin will serve as an invaluable tool for city management, enabling continuous monitoring, analysis, and optimization of various aspects, including traffic flow, pedestrian safety, and emergency response. By leveraging the advancements in technology and the collective efforts of its partners, Tel Aviv is paving the way towards a safer, smarter, and more sustainable cityscape.

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Recent Projects

Dr. Johnathan Abir

Startup Representative

CEO @ AD Knight – Understanding where people are for traffic safety

Entrepreneur, innovator, researcher, and engineer with proven success in the industry of multi-disciplinary system development from proof of concept to product delivery. Recognized for innovative and creative R&D work, and management. Passionate about the pursuit of knowledge, technical expertise, and emerging technologies.

Shay Rotman

Business Representative

VP, Business Development and Marketing @ Cognata

With 20 Years of experience in corporate and early stages companies, Shay combined the disciplines of product management with business development, leveraging both to achieve partnerships,
grow business and build marketing strategies

Shay hold a BA in economics and MBA in finance

Prof. Alex Pentland​


Prof. Pentland is the Director of the MIT Connection Science in the Media Lab. Recently declared as one of the “7 most powerful data scientists in the world“ by Forbes. Member of US National Academies, World Economic Forum councils.

Eran Shir​


Eran is currently Nexar’s CEO. He was the entrepreneur in residence at Aleph, VC firm focusing on big-data, crypto-currencies and market disruption. Eran was the senior director and head of the creative innovation center at Yahoo!

Itshak Turgeman​


Itshak Turgeman has led various educational initiatives over the last 15 years. Most recently he acted as the General Director of the Rashi Foundation, one of the largest and most dynamic private foundations in Israel. Prior to his education-related roles, Itshak had a long and acclaimed career in the Israel Defense Forces (IDF). He served in a wide range of positions in the R&D Unit of the Intelligence Corps, as Head of the Department of Production Technology and later as Head of the Security-Society Branch. Itshak has a B.Sc. in Electrical Engineering, an M.A. in Quality Assurance and Reliability, and an MBA.

Dr. Smadar Itskovich


Dr. Smader Itskovich is the Founder and CEO of Israel’s first and only Smart Mobility Living Lab. Based upon MIT’s Living Lab concept and with the support of the IIA – Dr. Itskovich created an Innovation Marketplace for Smart Mobility – based on collaboration, Data Trust and real-life challenges.

Prior to this position, Dr. Itskovich established several award-winning programs in Education and created the Division for Industrial Development in Ashdod Municipality. In addition, she developed the Ashdod Smart Mobility Living Lab, which she later expanded into the Israel Smart Mobility Living Lab.

Dr. Itskovich joined the public sector following a senior management position in the high-tech field. She holds a bachelor’s degree in Business Management, PhD in Economics and Business Management and a LL.M degree.