Technological Tools for Feedback of Spoken and Written English – Ministry of Education


The Israeli education system is facing a shortage of qualified English teachers who are overwhelmed with their workload. As a result, English teachers tend to limit the number of written and oral English assignments they assign to students. This is because providing comprehensive feedback and grading requires a significant amount of time and effort. To address this issue, the Ministry of Education is actively exploring technological solutions that can alleviate the burden on teachers, enabling them to assign more tasks without compromising the quality of feedback and grading. Technological Tools for Feedback of Spoken and Written English – Ministry of Education 


Expose the Ministry to different innovative technological solutions which will be provide feedback for Spoken and Written English assignments for school children to assist school teachers.

Companies Selected for Demonstration

Cozo! (Text & speech English learning web platform)

Plingo (Speaking, reading & listening educational game app uses NLP)

Virtual Beyond (Virtual AI chat bots)


Three companies showcased their technologies to the Ministry of Education, demonstrating their capabilities in a sandbox environment set by the judging committee. The results were presented through a comprehensive presentation to the ministry’s experts, highlighting the accuracy of the technologies in real-life scenarios for future procurement purposes. The companies were duly compensated for their demonstrations, gaining valuable data and establishing vital connections in the process.

Challenge’s Area of Excellence

This challenge demonstrated remarkable expertise in applying innovative technological solutions to long-standing issues. The problem of insufficient English teachers has persistently impacted the country. These tools will hopefully support current English teachers by alleviating some of the feedback burden and facilitating an increase in written and spoken English assignments.

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Dr. Johnathan Abir

Startup Representative

CEO @ AD Knight – Understanding where people are for traffic safety

Entrepreneur, innovator, researcher, and engineer with proven success in the industry of multi-disciplinary system development from proof of concept to product delivery. Recognized for innovative and creative R&D work, and management. Passionate about the pursuit of knowledge, technical expertise, and emerging technologies.

Shay Rotman

Business Representative

VP, Business Development and Marketing @ Cognata

With 20 Years of experience in corporate and early stages companies, Shay combined the disciplines of product management with business development, leveraging both to achieve partnerships,
grow business and build marketing strategies

Shay hold a BA in economics and MBA in finance

Prof. Alex Pentland​


Prof. Pentland is the Director of the MIT Connection Science in the Media Lab. Recently declared as one of the “7 most powerful data scientists in the world“ by Forbes. Member of US National Academies, World Economic Forum councils.

Eran Shir​


Eran is currently Nexar’s CEO. He was the entrepreneur in residence at Aleph, VC firm focusing on big-data, crypto-currencies and market disruption. Eran was the senior director and head of the creative innovation center at Yahoo!

Itshak Turgeman​


Itshak Turgeman has led various educational initiatives over the last 15 years. Most recently he acted as the General Director of the Rashi Foundation, one of the largest and most dynamic private foundations in Israel. Prior to his education-related roles, Itshak had a long and acclaimed career in the Israel Defense Forces (IDF). He served in a wide range of positions in the R&D Unit of the Intelligence Corps, as Head of the Department of Production Technology and later as Head of the Security-Society Branch. Itshak has a B.Sc. in Electrical Engineering, an M.A. in Quality Assurance and Reliability, and an MBA.

Dr. Smadar Itskovich


Dr. Smader Itskovich is the Founder and CEO of Israel’s first and only Smart Mobility Living Lab. Based upon MIT’s Living Lab concept and with the support of the IIA – Dr. Itskovich created an Innovation Marketplace for Smart Mobility – based on collaboration, Data Trust and real-life challenges.

Prior to this position, Dr. Itskovich established several award-winning programs in Education and created the Division for Industrial Development in Ashdod Municipality. In addition, she developed the Ashdod Smart Mobility Living Lab, which she later expanded into the Israel Smart Mobility Living Lab.

Dr. Itskovich joined the public sector following a senior management position in the high-tech field. She holds a bachelor’s degree in Business Management, PhD in Economics and Business Management and a LL.M degree.