Automatic Noisy Vehicle Detection Challenge – Ministry of Environmental Protection


The Israeli Ministry of Environmental Protection has been diligently working to address the issue of vehicles exceeding noise levels for years. It is concerning that entire urban neighborhoods are disrupted at night by the relentless roar of a single loud motorcycle. The World Health Organization (WHO) has identified noise pollution as a significant environmental threat to public health. Excessive vehicle noise contributes to stress, cardiovascular diseases, and premature death.

Despite the Ministry and Israeli Police’s efforts, enforcing existing noise pollution regulations is challenging due to limited resources. Automatic detection and enforcement mechanisms are urgently needed to combat this issue and restore tranquility to affected communities. Thus this challenge was born.


Expose the Ministry to different innovative technological solutions which will be able to identify, detect & enforce the noise regulations automatically without the need for lots of resources or manpower.

Companies Selected for Demonstration

Intelligent Instruments (SoundVue), UK

Muller-BBM Industry Solutions, Germany

NOize, Israel


A live demonstration showcasing the technologies of three companies took place in Acre, Israel. The Minister and the Mayor of Acre were in attendance, along with experts from the Ministry of Environmental Protection. Representatives from the winning companies flew to Israel to showcase their technologies in real-time. This provided the Ministry with insights into the different technologies, their advantages, and disadvantages, in a real-life setting for future procurement. The companies were compensated for the demonstration and gained valuable data and connections.

Challenge’s Area of Excellence

This challenge demonstrates the immense impact of reaching the entire industry with a relatively small incentive. Alongside the three chosen technologies, countless submissions were received from technology companies around the globe. This serves as a testament to the widespread participation and innovative potential fostered by challenge platforms.

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Dr. Johnathan Abir

Startup Representative

CEO @ AD Knight – Understanding where people are for traffic safety

Entrepreneur, innovator, researcher, and engineer with proven success in the industry of multi-disciplinary system development from proof of concept to product delivery. Recognized for innovative and creative R&D work, and management. Passionate about the pursuit of knowledge, technical expertise, and emerging technologies.

Shay Rotman

Business Representative

VP, Business Development and Marketing @ Cognata

With 20 Years of experience in corporate and early stages companies, Shay combined the disciplines of product management with business development, leveraging both to achieve partnerships,
grow business and build marketing strategies

Shay hold a BA in economics and MBA in finance

Prof. Alex Pentland​


Prof. Pentland is the Director of the MIT Connection Science in the Media Lab. Recently declared as one of the “7 most powerful data scientists in the world“ by Forbes. Member of US National Academies, World Economic Forum councils.

Eran Shir​


Eran is currently Nexar’s CEO. He was the entrepreneur in residence at Aleph, VC firm focusing on big-data, crypto-currencies and market disruption. Eran was the senior director and head of the creative innovation center at Yahoo!

Itshak Turgeman​


Itshak Turgeman has led various educational initiatives over the last 15 years. Most recently he acted as the General Director of the Rashi Foundation, one of the largest and most dynamic private foundations in Israel. Prior to his education-related roles, Itshak had a long and acclaimed career in the Israel Defense Forces (IDF). He served in a wide range of positions in the R&D Unit of the Intelligence Corps, as Head of the Department of Production Technology and later as Head of the Security-Society Branch. Itshak has a B.Sc. in Electrical Engineering, an M.A. in Quality Assurance and Reliability, and an MBA.

Dr. Smadar Itskovich


Dr. Smader Itskovich is the Founder and CEO of Israel’s first and only Smart Mobility Living Lab. Based upon MIT’s Living Lab concept and with the support of the IIA – Dr. Itskovich created an Innovation Marketplace for Smart Mobility – based on collaboration, Data Trust and real-life challenges.

Prior to this position, Dr. Itskovich established several award-winning programs in Education and created the Division for Industrial Development in Ashdod Municipality. In addition, she developed the Ashdod Smart Mobility Living Lab, which she later expanded into the Israel Smart Mobility Living Lab.

Dr. Itskovich joined the public sector following a senior management position in the high-tech field. She holds a bachelor’s degree in Business Management, PhD in Economics and Business Management and a LL.M degree.