Why the Smart Mobility Sector Impacts All Other Industries

Why the Smart Mobility Sector Impacts All Other Industries The concept of smart mobility is transforming the world as we know it. From transportation to the global economy, this innovative sector is making its mark across various industries. In this article, we’ll delve into the various aspects of smart mobility and explore how it is […]

Why Open Innovation Is the Future

Why Open Innovation Is the Future Open innovation is rapidly gaining prominence as a driving force behind business success and growth in the modern era. The concept revolves around the idea of tapping into external sources of knowledge, talent, and resources to enhance innovation and foster collaboration. This article aims to shed light on the […]

Why You Should Run a Challenge Competition

Why You Should Run a Challenge Competition Marketing your business can be a challenge. With so many options available, it’s easy to get overwhelmed and unsure which strategy to focus on. One tactic that’s gaining popularity is running challenge competitions. In this blog post, we’ll explore the benefits of challenge competitions and why they may […]

Innovation Through Collaboration: The Power of Working Together

Innovation Through Collaboration: The Power of Working Together Innovation is a buzzword that is often thrown around in business discussions, but what does it really mean? Innovation is the process of creating something new or improving upon an existing product or service. And while individual creativity is certainly important, true innovation often comes through collaboration. […]

Dr. Johnathan Abir

Startup Representative

CEO @ AD Knight – Understanding where people are for traffic safety

Entrepreneur, innovator, researcher, and engineer with proven success in the industry of multi-disciplinary system development from proof of concept to product delivery. Recognized for innovative and creative R&D work, and management. Passionate about the pursuit of knowledge, technical expertise, and emerging technologies.

Shay Rotman

Business Representative

VP, Business Development and Marketing @ Cognata

With 20 Years of experience in corporate and early stages companies, Shay combined the disciplines of product management with business development, leveraging both to achieve partnerships,
grow business and build marketing strategies

Shay hold a BA in economics and MBA in finance

Prof. Alex Pentland​


Prof. Pentland is the Director of the MIT Connection Science in the Media Lab. Recently declared as one of the “7 most powerful data scientists in the world“ by Forbes. Member of US National Academies, World Economic Forum councils.

Eran Shir​


Eran is currently Nexar’s CEO. He was the entrepreneur in residence at Aleph, VC firm focusing on big-data, crypto-currencies and market disruption. Eran was the senior director and head of the creative innovation center at Yahoo!

Itshak Turgeman​


Itshak Turgeman has led various educational initiatives over the last 15 years. Most recently he acted as the General Director of the Rashi Foundation, one of the largest and most dynamic private foundations in Israel. Prior to his education-related roles, Itshak had a long and acclaimed career in the Israel Defense Forces (IDF). He served in a wide range of positions in the R&D Unit of the Intelligence Corps, as Head of the Department of Production Technology and later as Head of the Security-Society Branch. Itshak has a B.Sc. in Electrical Engineering, an M.A. in Quality Assurance and Reliability, and an MBA.

Dr. Smadar Itskovich


Dr. Smader Itskovich is the Founder and CEO of Israel’s first and only Smart Mobility Living Lab. Based upon MIT’s Living Lab concept and with the support of the IIA – Dr. Itskovich created an Innovation Marketplace for Smart Mobility – based on collaboration, Data Trust and real-life challenges.

Prior to this position, Dr. Itskovich established several award-winning programs in Education and created the Division for Industrial Development in Ashdod Municipality. In addition, she developed the Ashdod Smart Mobility Living Lab, which she later expanded into the Israel Smart Mobility Living Lab.

Dr. Itskovich joined the public sector following a senior management position in the high-tech field. She holds a bachelor’s degree in Business Management, PhD in Economics and Business Management and a LL.M degree.