Israel Living Lab leads a tech consortium recognized by the Israel Innovation Authority. We offer a platform for private and public collaboration, aiming to accelerate innovative solutions around the globe.

How do we Innovate? Through Collaboration!

No single organization can tackle large problems in isolation. The future lies in holistic solutions that leverage diverse data sets from various sources. Our platform serves as a secure haven, enabling innovation and providing a foundation for addressing global challenges together.

Israel Living Lab plays a crucial role in bridging the gap between the private and public sectors. As an NGO, we create a secure and conducive environment that fosters effective collaboration.

Our mission is to foster collective action for the betterment of both the public and business communities. By combining our strengths and expertise, we provide comprehensive solutions to tackle problems. 

Our Vision
and How we Achieve it

The consortium aims to establish an infrastructure that empowers technology companies around the globe to tackle significant and intricate challenges in the domains of smart mobility, AI, environment, cyber, safety, and more, at both national and global levels. This solutions will be built upon collaboration, information sharing, and leveraging advanced technological tools to drive innovation and progress.

Israel Living Lab is a dynamic platform that fosters true innovation through collaborative initiatives. We believe that by bringing together diverse expertise and perspectives, we can overcome mutual challenges and develop groundbreaking solutions. Our robust data platform serves as a hub for seamless sharing and access to a wide range of datasets, enabling the generation of valuable insights that drive progress.

How do we do it?

Business Opportunities

As a leading tech consortium, our mission is to connect esteemed members with valuable business opportunities, this includes:

  • Enhancing accessibility to business opportunities in Israel and worldwide through our platform
  • Integration of shared submission for complex hackathons and tenders
  • Assistance in defining challenges/problems, finding partners and/or experts, and even in implementation of the solution
  •  Encouraging data-driven academic research
  • Promoting collaboration with Israeli companies in the field of smart transportation and its interfaces (safety, environment, cybersecurity, AI, etc.) on a national and global level.
  • Accelerating innovation through cooperation based on data and AI, enabling the generation of required innovative solutions.
  • Holding roundtable discussions, webinars, hosting delegations and holding network events to identify major and complex issues in the public domain.

Join us today to unlock exciting business prospects and shape the future of Smart Mobility!

Want to Become Part of our Tech Consortium?

 Contact Us Today

Dr. Johnathan Abir

Startup Representative

CEO @ AD Knight – Understanding where people are for traffic safety

Entrepreneur, innovator, researcher, and engineer with proven success in the industry of multi-disciplinary system development from proof of concept to product delivery. Recognized for innovative and creative R&D work, and management. Passionate about the pursuit of knowledge, technical expertise, and emerging technologies.

Shay Rotman

Business Representative

VP, Business Development and Marketing @ Cognata

With 20 Years of experience in corporate and early stages companies, Shay combined the disciplines of product management with business development, leveraging both to achieve partnerships,
grow business and build marketing strategies

Shay hold a BA in economics and MBA in finance

Prof. Alex Pentland​


Prof. Pentland is the Director of the MIT Connection Science in the Media Lab. Recently declared as one of the “7 most powerful data scientists in the world“ by Forbes. Member of US National Academies, World Economic Forum councils.

Eran Shir​


Eran is currently Nexar’s CEO. He was the entrepreneur in residence at Aleph, VC firm focusing on big-data, crypto-currencies and market disruption. Eran was the senior director and head of the creative innovation center at Yahoo!

Itshak Turgeman​


Itshak Turgeman has led various educational initiatives over the last 15 years. Most recently he acted as the General Director of the Rashi Foundation, one of the largest and most dynamic private foundations in Israel. Prior to his education-related roles, Itshak had a long and acclaimed career in the Israel Defense Forces (IDF). He served in a wide range of positions in the R&D Unit of the Intelligence Corps, as Head of the Department of Production Technology and later as Head of the Security-Society Branch. Itshak has a B.Sc. in Electrical Engineering, an M.A. in Quality Assurance and Reliability, and an MBA.

Dr. Smadar Itskovich


Dr. Smader Itskovich is the Founder and CEO of Israel’s first and only Smart Mobility Living Lab. Based upon MIT’s Living Lab concept and with the support of the IIA – Dr. Itskovich created an Innovation Marketplace for Smart Mobility – based on collaboration, Data Trust and real-life challenges.

Prior to this position, Dr. Itskovich established several award-winning programs in Education and created the Division for Industrial Development in Ashdod Municipality. In addition, she developed the Ashdod Smart Mobility Living Lab, which she later expanded into the Israel Smart Mobility Living Lab.

Dr. Itskovich joined the public sector following a senior management position in the high-tech field. She holds a bachelor’s degree in Business Management, PhD in Economics and Business Management and a LL.M degree.